In 2017, the rise of indie brands in the world of fashion has become more and more lucrative especially on the internet. Small time business owners tried and succeeded in capturing the hearts of the more practical “millennials” by introducing quality products for far less than the amount of expensive and established luxury brands. But then again luxury brands continued to flourish over the years with the birth of the new generation of well-offs that can very well afford the jaw dropping price tags.
Brands like Louis Vuitton, Hermes, Gucci, Chanel, Rolex, Cartier, Burberry, Prada, Tiffany & Co. and Christian Dior still topped the charts for the most patronized luxury brands in the planet. Their extravagant showcase of timeless designs and quality make their customers come back for more. The experience of being pampered while you are in the shop and getting your meticulous side tickled is what drives their patrons into loving them more. And to add to this, the use of such accessories from these luxury brands display such class that you do not need to brag about how much excess money you have. It just shows upscale status. And a lot of people from high class societies will not think twice in spending to look expensive and classy.
On the other hand, people who are more practical and want to experience such luxury but are not willing to cash out huge amounts of money rely on indie brands that offer not only quality but “almost the same” experience as the luxury brands. Indie brand owners understand that what is more important to the masses is the fact that they will be able to indulge themselves with a little bit of luxury and experience for far less than the amount most people like celebrities are so willing to give away. Many people believe that wearing designer clothes does not need to be that extravagant, if you know where to get the goods and how to carry them like celebrities.
Rumor has it that luxury brands need to be wary of indie brands taking over the digital market and are becoming lucrative in the coming years as predicted by experts. Luxury giants have always been sticking to their old ways of customers being in the shop while they cater to their needs. While indie brands are dominating the internet by storm due to availability and the convenience to obtain the products via online shopping. Although it is obvious that there is a competition between these two, there is this tangible barrier that separates them and that is the monetary value. Big brands may not care as much as indie brands do in terms of sales, their revenue come from the long line of aristocrats who are willing to spend tons of money while the later will remain to cater people who are much more into the visual value, a glimpse of luxury as they may call it. It is all about choosing between the fact that customers want to “feel” luxurious or “look” luxurious or vice versa giving more meaning to the saying “whatever floats your boat”.